Nairobi, 23rd June 2016 – Africa Internet Group is today connecting its companies into Jumia’s ecosystem with a new vision, “Expand your horizons”. The new Jumia ecosystem will give access to products and services from its leading platforms.

After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the N°1 E-commerce platform in Africa.

“We founded our companies with a very strong belief: Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

Customers can now access respective products and services on JUMIA; Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel, while food delivery company, HelloFood will now be Jumia Food. Kaymu which serves as a community market place has rebranded to Jumia Market. Real estate Lamudi becomes Jumia House, while the company’s logistics services AIG X takes new identity as Jumia Services.

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence all over Africa, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.

Kenya investment Authority Chair – Anne Kirima makes her address at the press conference

Dan Karua (MD Jumia House) talk to the members of the press about the E commerce platform in africa20

Dan Karua (MD Jumia House) talk to the members of the press about the E commerce platform in africa

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Managing Directors Jumia Group follow proceedings

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Jumia Communications Manager Robinson Murage poses with Founder and CEO – Hellofood – Joe Falter

Cyrus Onyego(CM jumia Travel) and Estelle Verdier (MD Jumia Travel) 13

Cyrus Onyego(CM jumia Travel) and Estelle Verdier (MD Jumia Travel)

Dan Kuria (MD Jumia House) and Anne Kirima (Chairperson K.I.A) 15

Dan Kuria (MD Jumia House) and Anne Kirima (Chairperson K.I.A) 15

Dun Mucangi (MD Jumia Food) and Anne Kirima (Chairperson K.I.A) 18

Dun Mucangi (MD Jumia Food) and Anne Kirima (Chairperson K.I.A) 18

Estelle Verdier (MD Jumia Travel)  and J J Maikere (MD Jumia Market)

Estelle Verdier (MD Jumia Travel) and J J Maikere (MD Jumia Market)

Estelle Verdier (MD Jumia Travel) talk to the members of the press about the E commerce platform in africa   2

Estelle Verdier (MD Jumia Travel) talk to the members of the press about the E commerce platform in africa

J J Maikere (MD Jumia Market)and Anne Kirima (Chairperson K.I.A) 10

J J Maikere (MD Jumia Market)and Anne Kirima (Chairperson K.I.A) 10

Joe Falter (Ceo Jumia Food) adressing the questions being raised by the media in regards to the e commerce platform 9

Joe Falter (Ceo Jumia Food) adressing the questions being raised by the media in regards to the e commerce platform

Joe Falter (Ceo Jumia Food) and Anne Kirima (Chairperson K.I.A) 3

Joe Falter (Ceo Jumia Food) and Anne Kirima (Chairperson K.I.A)

Joe Falter (Ceo Jumia Food),Estelle Verdier (MD Jumia Travel) and Cyrus Onyiego (CM Jumia Travel ) 6

Joe Falter (Ceo Jumia Food),Estelle Verdier (MD Jumia Travel) and Cyrus Onyiego (CM Jumia Travel )

Juan Seco(Head of Fiance Jumia group kenya )and Dan Kuria (MD Jumia House)

Juan Seco(Head of Fiance Jumia group kenya )and Dan Kuria (MD Jumia House)

Anne Kirima, Chair Kenya investment Authority address members of the press

Managing directors of Jumia group follow proceedings

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Jumia Travel team posses for a group photo

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Jumia group catches up after the event.

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Robinson Murage

Public Relations Manager at Jumia Kenya
Robinson Murage is a professional communicator, corporate and PR strategist, writer, teacher, and thinker. He is the PR Manager Jumia Kenya and has been active in corporate communications, marketing public relations, and journalism for over five years.

About the author

Robinson Murage(http://www.jumia.co.ke) -

Robinson Murage is a professional communicator, corporate and PR strategist, writer, teacher, and thinker. He is the PR Manager Jumia Kenya and has been active in corporate communications, marketing public relations, and journalism for over five years.

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