Books Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series) by Maxwell Maltz (Author)

Psycho-Cybernetics: Updated and Expanded" by Maxwell Maltz is a foundational self-help book that explores the connection between mind and body in achieving personal success and happiness. Maltz, originally a plastic surgeon, observed that changing a person's physical appearance did not automatically change their self-image or emotional well-being. This insight led him to develop the idea that a positive self-image is essential to achieving goals and living a fulfilling life.

The book combines principles from cognitive behavioral techniques with cybernetics (a science of goal-directed systems), explaining that the subconscious mind functions like a goal-seeking mechanism. The conscious mind sets the goals through mental images and emotions, while the subconscious mind automatically strives to achieve them. Maltz emphasizes that we become what we think—our self-image shapes behaviors and outcomes. Changing self-limiting beliefs and feeding the subconscious positive goals can activate the "Success Mechanism" within each person.