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KSh 1,234
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Scientific Advertising by Claude C. Hopkins is a foundational book on advertising that emphasizes data-driven strategies, testing, and consumer psychology. Hopkins argues that advertising should be treated as a science, focusing on measurable results, direct response techniques, and persuasive copywriting to maximize effectiveness
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Key Features
Scientific Advertising by Claude C. Hopkins is a foundational book on advertising that emphasizes data-driven strategies, testing, and consumer psychology. Hopkins argues that advertising should be treated as a science, focusing on measurable results, direct response techniques, and persuasive copywriting to maximize effectiveness
What’s in the box
1 BOOK
Specifications
- SKU: BO086BM5639MCNAFAMZ
- GTIN Barcode: 09781517038076
- Weight (kg): 1.2
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Books Scientific Advertising By Claude C. Hopkins
KSh 1,234
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