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"The Playbook: How to Deny Science, Sell Lies, and Make a Killing in the Corporate World" by Jennifer Jacquet is a satirical yet deeply informative exposé revealing the tactics corporations use to deny scientific facts and spread disinformation. The book acts as a "corporate handbook" describing methods used by industries like tobacco, oil, pharmaceuticals, and fisheries to undermine science that threatens their profits.
Jacquet details how these entities recruit compliant experts, manipulate data and statistics, intimidate journalists and activists, and deploy legal and PR strategies to delay action on issues such as climate change, public health risks, and environmental damage. The book highlights how stalling scientific progress translates into massive financial gain for these corporations, making time their most valuable asset.
The tone blends dark humor with alarm, exposing the calculated ways power protects itself by keeping the public uninformed or misled. It stresses that understanding these manipulative strategies is vital to resist and counter disinformation campaigns. While focused largely on American corporate practices, the book resonates broadly as a critique of how economic interests can suppress truths that challenge them.
The Playbook" is a wake-up call about the intersection of science, politics, and corporate power, encouraging readers to be vigilant about the sources of information and the motives behind misinformation.
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