Jumia Books Confident By Choice: The Three Small Decisions That Build Everyday Courage by Juan Bendaña

Confident By Choice by Juan Bendaña is a dynamic and empowering guide to cultivating confidence—not as a personality trait, but as a daily practice. With infectious energy and clarity, Bendaña breaks down the myth that confidence is something you’re born with or magically acquire. Instead, he reveals that it’s built through three small, intentional decisions made consistently over time.

Drawing from his experience as a keynote speaker, youth mentor, and leadership coach, Bendaña offers a practical framework for anyone who wants to overcome fear, take bold action, and show up fully in work, relationships, and life.

Inside, you’ll discover:

The three foundational decisions that shape your confidence and courage

How to shift from reactive habits to intentional growth

Tools to silence self-doubt and reframe failure as fuel

Strategies for building momentum through micro-actions

Stories and exercises that help you apply the principles immediately

Bendaña’s writing is upbeat, relatable, and packed with actionable insights. He speaks directly to readers who feel stuck, overwhelmed, or unsure of their next move—offering a roadmap to reclaim agency and move forward with purpose.

This book is ideal for:

Young professionals navigating career transitions

Entrepreneurs and creatives facing uncertainty

Students and educators seeking leadership tools

East African changemakers and community builders looking to inspire confidence in others

Whether you're stepping onto a stage, into a new role, or simply trying to speak up more boldly, Confident By Choice reminds you that courage isn’t reserved for the few—it’s available to anyone willing to choose it.