Jumia Books Everything’s an Argument (5th Edition) by Andrea A. Lunsford and John J. Ruszkiewicz

Everything’s an Argument (5th Edition) by Andrea A. Lunsford and John J. Ruszkiewicz is a foundational text in rhetoric and composition that challenges readers to see the persuasive power embedded in all forms of communication. From advertisements and social media to political discourse and academic writing, the authors argue that every message is crafted to influence—and understanding how is key to becoming a critical thinker and effective communicator.

This edition expands on previous versions with updated examples, visual rhetoric analysis, and practical tools for constructing and deconstructing arguments. It’s designed for students, educators, and anyone interested in the mechanics of persuasion across diverse contexts.

Key features include:

Clear explanations of rhetorical appeals: ethos, pathos, and logos

Strategies for analyzing written, spoken, and visual arguments

Guidance on crafting persuasive essays, proposals, and multimedia presentations

Real-world examples from pop culture, politics, and advertising

Exercises that build critical thinking and writing skills

The book’s vibrant design and eclectic imagery—ranging from cowboy boots to corporate logos—reinforce its central message: arguments are everywhere, and learning to engage with them thoughtfully is essential.

This book is ideal for:

University students studying writing, communication, or media

Teachers seeking engaging resources for rhetoric and composition courses

East African educators promoting critical literacy and civic engagement

French-speaking learners interested in rhetorical analysis and persuasive writing

Everything’s an Argument is more than a textbook—it’s a lens through which to view the world, empowering readers to decode messages, challenge assumptions, and express ideas with confidence and clarity.