Jumia Books Ikigai

Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them. . . . Much in the same way that  The Life-Changing Magic of Tidying Up emphasizes ‘choosing what we want to keep, and not what we want to get rid of,’ [ Ikigai] demonstrates that aging could be an opportunity to  keep working , keep smiling,  keep active, and  keep being social.” — KonMari Newsletter

“Want to live longer? Keep super busy. If hygge is the art of doing nothing, ikigai is the art of doing something—and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year’s hygge-fueled spree. Fall’s biggest imported lifestyle trend is ikigai, and it might help you live to 100.” — New York Post

“Busy-ness is a concept I’m familiar with and fascinated by, especially living in New York City. . . . The Japanese concept of ikigai (the happiness of being busy) [is] attainable and even an important key to living longer.” — Mia Feitel, Elle.com

“Discovering your ikigai, or passion, can be one of the greatest journeys you will embark on.” — Forbes

“Definitely worth the time it will take you to enjoy a cup or two of green tea as you digest this small, charming book.” — Minneapolis Star Tribune

“A must-follow lifestyle hack,  ikigai makes  hygge look like a trip toikea. . . . Think  feng shui with Venn diagrams—although this time there is no need to move the front door.” — The Guardian