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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyMarketing Management Book By Kevin Lane Keller And Philip Kotler
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Utilizing an illustration-rich format that clearly demonstrates market action, How Markets Really Work refutes the value of volume, shows that the rule of thumb for determining market strength a market that rallies for a few days in a row is strong while one that drops over the same period is weak is a faulty indicator ...
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Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
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1 book
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- SKU: JU506BM5K5JWYNAFAMZ
- Weight (kg): 0.2
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Jumia Books Marketing Management Book By Kevin Lane Keller And Philip Kotler
KSh 600
KSh 6508%
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