Jumia Books Not Nice: Stop People Pleasing, Staying Silent, & Feeling Guilty... And Start Speaking Up, Saying No, Asking Boldly, And Unapologetically Being Yourself by Dr. Aziz Gazipura

Not Nice by Dr. Aziz Gazipura is a powerful, transformative guide for anyone who feels trapped by the need to please others, avoid conflict, or suppress their true voice. With a bold and compassionate approach, Gazipura—bestselling author of The Art of Extraordinary Confidence—helps readers dismantle the internal programming that equates being “nice” with being good, safe, or lovable.

This book is not about becoming rude or insensitive. It’s about reclaiming your right to be honest, assertive, and fully yourself. Through psychological insights, personal stories, and actionable exercises, Not Nice teaches you how to:

Stop people-pleasing and start honoring your own needs.

Say no without guilt, and set boundaries that protect your time and energy.

Speak up confidently, even in difficult conversations.

Ask boldly for what you want—whether in relationships, work, or life.

Let go of approval-seeking and embrace self-respect and authenticity.

Gazipura’s writing is direct, engaging, and deeply empathetic. He understands the emotional cost of being “too nice”—the anxiety, resentment, and burnout that often follow—and offers a clear roadmap to freedom. With endorsements from bestselling authors like Patrick King and Scott Allan, Not Nice is a must-read for anyone ready to stop shrinking and start showing up.

Whether you're a quiet professional, a conflict-averse partner, or someone who constantly second-guesses their worth, this book will help you break the cycle and live with boldness, clarity, and joy.