Jumia Books The Creative’s Mind: How Exceptional Artists Think, Make, and Perform by Jim Afremow, PhD and Phil White

The Creative’s Mind by Jim Afremow, PhD, and Phil White is a powerful guide to mastering the mental game of creativity. Drawing from sports psychology, neuroscience, and interviews with world-class artists, performers, and innovators, this book reveals the habits, mindset, and strategies that fuel exceptional creative output.

Afremow, known for his bestselling book The Champion’s Mind, brings his expertise in peak performance to the world of art, music, writing, and design. Alongside Phil White, he explores how creative professionals overcome fear, sustain motivation, and consistently deliver high-impact work.

Inside, you’ll discover:

How elite creatives manage self-doubt, perfectionism, and burnout

Mental training techniques borrowed from Olympic athletes and adapted for artists

The role of flow states, mindfulness, and visualization in creative excellence

Daily rituals and routines that support long-term creative productivity

How to build resilience and bounce back from rejection or creative blocks

The book blends science and storytelling, offering practical tools alongside inspiring anecdotes from musicians, painters, filmmakers, and writers. It’s not just about talent—it’s about cultivating the inner strength and discipline to bring your best ideas to life.

This guide is ideal for:

Artists and performers seeking mental clarity and emotional balance

Entrepreneurs and creatives navigating high-pressure environments

Coaches, educators, and mentors supporting creative development

East African creators building sustainable artistic careers

French-speaking audiences interested in performance psychology and creative mastery

The Creative’s Mind is a celebration of the inner life of artists—and a toolkit for anyone who wants to think, make, and perform at their highest level.