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"From ancient battlefields to the modern business
landscape, competitors have tried innumerable approaches to conquering
adversaries. Success for the victors has taken many forms and traveled many
paths, but at its heart, winning strategy can be boiled down to ten universal
principles. When learned and implemented, these principals become powerful
drivers of business excellence. Renowned strategy expert William A. Cohen,
whose considerable experience in the military, corporate, and academic sectors
forms the basis for The Art of the Strategist, presents the timeless lessons
of: * commitment to a definite objective * seizing and maintaining the
initiative * economization to mass (concentration of resources) * positioning *
surprise * multiple simultaneous alternatives * the indirect approach *
simplicity * timing * exploiting success With examples including the conquests
of Hannibal and Alexander the Great, the political triumphs of Bill Clinton,
George W. Bush, and Arnold Schwarzenegger, and the business successes of
internet giant VeriSign and other high-profile companies, The Art of the
Strategist proves how superior strategy trumps other factors in almost every
competitive arena. The ten lessons in turn form a roadmap to decisive victory
in business."
Specifications
Key Features
Commitment to a definite objectiveSeizing and maintaining the
initiativeEconomization to massStrategyBusiness Success
Specifications
- SKU: LE932BM149RZ7NAFAMZ
- Weight (kg): 0.8
- Shop Type: Jumia Mall
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Jumia Books The Art Of The Strategist
KSh 2,250
KSh 2,4508%
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