A company which began its career manufacturing insoles called arch supports, which were placed under the arch of the foot. They gave additional support to the foot which was supposed to increase comfort and give a sense of balance. The first women New balance shoes appeared in 1938, which turned out to be a turning point in the brand’s history. In 1960, clients were able to buy light shoes especially designed for running – with excellent grip, comfort and original design. With each year that followed athletes were able to take advantage of increasingly new and better models. Currently, New Balance is a symbol of the modern approach to athletic style. A multitude of colours, designs and models – the best of American style.