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Sony - From a small start to a multinational corporation
Sony is a multinational Japanese corporation that is one of the leading companies in the world. It specializes in electronic devices such as mobile phones, cameras, televisions, video games and much more. The company was founded on the 7th of May in 1964 by Masaru Ibuk, who opened a small electronic store in Tokyo. Since then the company has grown from its small beginnings into a multinational corporation.
From its beginnings, Sony has always strived to design new, innovative technologies and devices according to their own standards. It has created unique products that are known to be more reliable and attractive than other technology brands. The company's main slogan has undergone many changes since it was founded, and in 2011 was changed to 'Make. Believe.' The firm tries its best to embody this slogan. Now Sony performs very well. The brand succeeds into creating new innovative HD Cameras ever smaller, new mobiles that are waterproof with for example the well-known Xperia. Recently the brand decided to focus on tablets and LED and 3D TV. Electronics is everywhere with Sony.