The Roots No yellow shampoo

Direction

On wet hair, apply a generous amount of product in clean & wet hair, massage it gently 

Leave on for three minutes and rinse out

Step-by-Step Application:

• Wash & Towel Dry: Start by washing your hair with a gentle shampoo to remove any dirt or product buildup. Towel dry until it’s slightly damp.
• Apply No Yellow Shampoo: Wearing gloves, evenly distribute the purple shampoo throughout your hair — focusing on areas with yellow or brassy tones.
•  Wait 3–5 Minutes: Let the magic happen! The violet pigments neutralize unwanted yellow tones, revealing cool, ashy, or silver hues.

For a white/icy finish, leave it for up to 5 minutes.

For a subtle silver tone, leave it for 2–3 minutes.

Rinse Thoroughly: Rinse with lukewarm water until it runs clear.

Condition & Style: Follow up with a hydrating conditioner or mask to keep your hair soft and shiny.

✨ Pro Tip: Use once or twice a week to maintain your perfect platinum, silver, or white tone. Avoid overuse to prevent purple buildup.