Books $100M Money Models, $100M Leads, $100M Offers by Alex Hormozi (Author)

$100M Money Models:
This book explains the concept of a "Money Model," which is a strategic sequence of offers designed to generate more revenue from customers than the cost of acquiring them, ideally within 30 days. Hormozi breaks down how successful businesses create a self-funding acquisition loop, enabling rapid scaling without cash flow limits. He shares case studies and frameworks from his companies, detailing how continuity, upsells, and pricing strategies can multiply cash flow and business growth.

$100M Leads:
This book focuses on how businesses can consistently generate and convert high-quality leads to sustain and grow their operations. Hormozi covers lead acquisition tactics, customer targeting, and strategies for maximizing the value of leads with smart marketing and sales funnels.

$100M Offers:
Hormozi teaches entrepreneurs how to craft irresistible offers that dramatically increase perceived and actual value. More valuable offers drive higher demand and allow businesses to charge premium prices. He emphasizes eliminating risk for customers, stacking value, and deeply understanding customer desires to create offers that stand out in competitive markets.