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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsCrossing the Chasm Book by Geoffrey Moore
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KSh 1,277
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Crossing the Chasm by Geoffrey A. Moore is a marketing classic that outlines a framework for selling technological products. The book delves into the gap between early adopters and the early majority, providing strategies for bridging this chasm to achieve widespread adoption.
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Key Features
Crossing the Chasm by Geoffrey A. Moore is a marketing classic that outlines a framework for selling technological products. The book delves into the gap between early adopters and the early majority, providing strategies for bridging this chasm to achieve widespread adoption.
What’s in the box
1 bbook
Specifications
- SKU: JU506BM4J8KXMNAFAMZ
- Weight (kg): 0.7
- Certifications: Eco Friendly
- Main Material: Paper
- Shop Type: Jumia Mall
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Jumia Books Crossing the Chasm Book by Geoffrey Moore
KSh 1,277
KSh 1,56618%
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