This definitive guide to establishing a profitable online business includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers, and everything else you need to know to set up and run a lucrative venture online. It will also help those established businesses looking to use the internet to expand their ventures. - Discover opportunities to generate income online - Establish a web venture that pays - Create a reliable and appealing virtual shop window - Protect your venture from scams and legal issues - Gain and maintain loyal customers worldwide - Optimise your web venture for growth - Generate more profit from affiliate schemes and other prospects Anyone looking to generate some extra income through their computer will benefit from this book. Only basic computer and internet skills are needed.