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Jumia Books Hooked: How to Build Habit-Forming Products Book by Nir Eyal

Name: Hooked: How to Build Habit-Forming Products Book by Nir Eyal
Brand: Jumia Books
Price: 600.00 KES
Availability: InStock

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KSh 600

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Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape user behaviors and habits.

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Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape user behaviors and habits.

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