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Jumia Books Invisible Influence Book By Jonah Berger

Name: Invisible Influence Book By Jonah Berger
Brand: Jumia Books
Price: 1490.00 KES
Availability: InStock

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Discover the subtle social forces that shape our decisions without us realizing. Jonah Berger reveals how influence works invisibly in everyday life.

This bestselling book explores the hidden dynamics of social influence, showing how our choices—from what we buy to how we behave—are shaped by others in ways we often overlook. Berger blends research and storytelling to unlock practical insights.