Discover timeless principles that shape successful marketing strategies. This classic reveals why ignoring these laws can doom your brand.
A bestselling business guide that distills decades of marketing understanding into 22 powerful laws. Al Ries and Jack Trout offer sharp insights and real-world examples to help brands stand out, avoid costly mistakes, and win in competitive markets.
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Discover timeless principles that shape successful marketing strategies. This classic reveals why ignoring these laws can doom your brand.
A bestselling business guide that distills decades of marketing understanding into 22 powerful laws. Al Ries and Jack Trout offer sharp insights and real-world examples to help brands stand out, avoid costly mistakes, and win in competitive markets.