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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyThe Elements of Choice: Why the Way We Decide Matters Book by Eric J. Johnson
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KSh 600
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The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.
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The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.
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1 book
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- SKU: JU506BM6376LNNAFAMZ
- Weight (kg): 0.3
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Jumia Books The Elements of Choice: Why the Way We Decide Matters Book by Eric J. Johnson
KSh 600
KSh 6508%
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