Transform dull, uneven skin into a clearer, brighter, and more resilient complexion.
The Anua Niacinamide 10% + TXA 4% Serum is a high-performance brightening treatment powered by a blend of science-backed actives. It combines 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin with hydrating and barrier-strengthening ingredients to visibly improve dark spots, refine pores, and restore a healthy glow.
With its lightweight, fast-absorbing texture, this serum layers effortlessly into any routine — delivering intensive results without heaviness or irritation.
Key Benefits
- Brightens and evens tone — Niacinamide, Tranexamic Acid, and Arbutin target discoloration, dullness, and hyperpigmentation.
- Fades dark spots & post-acne marks — Helps visibly reduce stubborn pigmentation and uneven patches over time.
- Supports the skin barrier — Ceramide NP, Panthenol, and Betaine strengthen the skin’s natural defense and reduce sensitivity.
- Hydrates deeply — Multi-molecular Hyaluronic Acid replenishes and locks in moisture for a plump, supple feel.
- Smooths & refines pores — Niacinamide helps regulate sebum and visibly minimizes enlarged pores.
- Soothes irritation — Centella Asiatica extract and Allantoin calm redness and stressed skin.
Hero Ingredients & Their Roles
- Niacinamide (10%)
A multitasking vitamin B3 derivative that brightens, improves elasticity, regulates oil, strengthens the barrier, and smooths texture. - Tranexamic Acid (4%)
A dermatologist-favorite for reducing hyperpigmentation, melasma, and stubborn dark spots by interrupting melanin synthesis. - Arbutin (2%)
A gentle but effective skin brightener that reduces uneven tone by slowing melanin formation. - Hyaluronic Acid Complex (Sodium Hyaluronate, Hydrolyzed HA, etc.)
Multiple molecular weights deliver hydration across skin layers for long-lasting plumpness. - Ceramide NP
A skin-identical lipid that reinforces the barrier, prevents moisture loss, and strengthens resilience. - Panthenol (Provitamin B5) & Allantoin
Soothing and hydrating ingredients that calm irritation, making the serum suitable even for sensitive skin. - Centella Asiatica Extract
A natural plant extract rich in antioxidants, known to repair and soothe skin. - Botanical oils & extracts (Olive, Jojoba, Peach Flower, etc.)
Provide nourishment and antioxidant protection while enhancing skin comfort.
Texture & Feel
A silky, lightweight serum with a soft pink hue derived from Vitamin B. Absorbs quickly into the skin with a slightly dewy finish. Layers well under moisturizer and sunscreen without pilling.
How to Use
- Cleanse and tone the skin.
- Apply 2–3 drops of the serum evenly over the face.
- Pat gently until absorbed.
- Follow with moisturizer and broad-spectrum sunscreen in the morning.
- Use daily, morning and night.
Tip: If you’re new to strong actives, start once daily, then build up to twice daily use.
Who It’s For
- Dull, uneven skin tone
- Dark spots, melasma, and post-acne marks
- Enlarged pores and oily T-zone
- Early fine lines and rough texture
- Sensitive skin needing barrier support