About me:Firm, smooth and hydrate your skin with Anew Platinum Day Lifting Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it's clinically shown to increase skin’s moisture immediately*, and help reactivate your skin’s own elastin production by 53% in just 2 days**.How to use me:Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, to leave your skin firm, smooth and hydrated.