Firm, smooth and hydrate your skin with Anew Platinum Day Lifting Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it's clinically shown to increase skin’s moisture immediately*, and help reactivate your skin’s own elastin production by 53% in just 2 days**.
Product specification:
• Dermatologically tested.
• Formulated with Protinol Technology and Paxillium Technology.
• SPF 25 broad spectrum UVA/UVB protection.
• 15ml Trial size.
How to use me:
Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, to leave your skin firm, smooth and hydrated.
*Based on a clinical efficacy study.
**Tested on skin cells.
We’ve been doing beauty differently for over 135 years across the world and over 60 years here in the UK.
Beauty to us is innovation. Beauty is discovery. Beauty is joy, expertise and value. Beauty is doing what’s right. It’s transforming lives. Creating a better tomorrow today.
We believe beauty should put food on tables, as well as mascara on lashes. Because beauty is empowerment.
Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products.
We‘re passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.
Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products.
We‘re passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.