Books $100M Leads: How to Get Strangers To Want To Buy Your Stuff, $100M Offers by Alex Hormozi

"$100M Leads: How to Get Strangers To Want To Buy Your Stuff" by Alex Hormozi is a tactical guide focused on mastering lead generation—the critical challenge every business faces. The book builds on the foundation of Hormozi's previous bestseller $100M Offers and provides step-by-step strategies for attracting and engaging high-quality leads consistently.

Key insights include:

Leads are the lifeblood of any business; without them, even the best offers fail.

The distinction between general leads and engaged leads who show genuine interest.

Creating effective lead magnets—free or low-cost offers solving a specific problem to build trust and convert leads.

The "Core Four" methods of lead generation:

Warm outreach (personal contacts, emails)

Cold outreach (cold emails, prospecting)

Posting free content (social media, blogs)

Running paid ads (advertising campaigns)

Leveraging others to scale lead generation via customer referrals, employees, agencies, and affiliates.

Testing, iterating, and optimizing advertising and funnels for maximum results.

A practical, actionable roadmap to turn strangers into engaged leads and eventually buyers.

Hormozi shares his own story overcoming setbacks, eventually generating 20,000 leads daily and scaling multiple businesses to $200M+ annual revenue by mastering lead acquisition.