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Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras is a seminal business book published in 1994 that reveals the key principles behind companies that have achieved long-lasting success and enduring greatness through multiple decades.
The book is based on a six-year comprehensive research project conducted at Stanford’s Graduate School of Business, where the authors studied 18 visionary companies and compared them to 18 comparable but less successful companies. The focus was on companies that were:
Premier in their industries
Widely admired by knowledgeable businesspeople
Founded before 1950 and enduring for decades
Having multiple generations of CEOs and product life cycles
Making a lasting impact on the world
Collins and Porras emphasize that visionary companies differ from others not because of charismatic leaders or single great products, but due to a set of core principles and habits that create enduring and adaptive organizations.
Key ideas include:
Concept | Explanation |
---|---|
Clock Building, Not Time Telling | Focus on building an institution that lasts beyond any single leader or product. |
The Genius of the “AND” | Rejecting “either/or” choices; embracing dualities like preserving core values and stimulating progress. |
More Than Profits | Companies thrive by cultivating a core ideology—purpose and values beyond money. |
Preserve the Core / Stimulate Progress | Keep core beliefs steady while vigorously pursuing innovation and change. |
Big Hairy Audacious Goals (BHAGs) | Setting bold, compelling long-term objectives that inspire and challenge the company. |
Cult-like Cultures | Building strong, committed company cultures with clear values and rituals. |
Home-Grown Management | Developing leaders internally to sustain culture and values. |
Good Enough Never Is | Continuous improvement mindset aiming to do better tomorrow than today. |
Try Lots of Stuff and Keep What Works | Encourage experimentation and adapt based on results. |
The book highlights companies such as 3M, American Express, Boeing, Hewlett-Packard, Marriott, Procter & Gamble, and Walt Disney, demonstrating how each has exemplified these principles to survive and thrive through multiple decades, crises, and market changes.
Regarded as one of the most influential business books of recent decades, Built to Last offers insight not only for CEOs and managers but for entrepreneurs and anyone interested in building resilient organizations that endure over time.
In summary, Built to Last provides a research-backed blueprint explaining why some companies achieve visionary status and stand the test of time by balancing a strong core ideology with flexibility and ambitious innovation. It encourages leaders to focus on building organizations that last beyond individual products or charismatic leadership, cultivating cultures and goals that inspire sustained excellence.
Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras is a seminal business book published in 1994 that reveals the key principles behind companies that have achieved long-lasting success and enduring greatness through multiple decades.
The book is based on a six-year comprehensive research project conducted at Stanford’s Graduate School of Business, where the authors studied 18 visionary companies and compared them to 18 comparable but less successful companies. The focus was on companies that were:
Premier in their industries
Widely admired by knowledgeable businesspeople
Founded before 1950 and enduring for decades
Having multiple generations of CEOs and product life cycles
Making a lasting impact on the world
Collins and Porras emphasize that visionary companies differ from others not because of charismatic leaders or single great products, but due to a set of core principles and habits that create enduring and adaptive organizations.
Key ideas include:
Concept | Explanation |
---|---|
Clock Building, Not Time Telling | Focus on building an institution that lasts beyond any single leader or product. |
The Genius of the “AND” | Rejecting “either/or” choices; embracing dualities like preserving core values and stimulating progress. |
More Than Profits | Companies thrive by cultivating a core ideology—purpose and values beyond money. |
Preserve the Core / Stimulate Progress | Keep core beliefs steady while vigorously pursuing innovation and change. |
Big Hairy Audacious Goals (BHAGs) | Setting bold, compelling long-term objectives that inspire and challenge the company. |
Cult-like Cultures | Building strong, committed company cultures with clear values and rituals. |
Home-Grown Management | Developing leaders internally to sustain culture and values. |
Good Enough Never Is | Continuous improvement mindset aiming to do better tomorrow than today. |
Try Lots of Stuff and Keep What Works | Encourage experimentation and adapt based on results. |
The book highlights companies such as 3M, American Express, Boeing, Hewlett-Packard, Marriott, Procter & Gamble, and Walt Disney, demonstrating how each has exemplified these principles to survive and thrive through multiple decades, crises, and market changes.
Regarded as one of the most influential business books of recent decades, Built to Last offers insight not only for CEOs and managers but for entrepreneurs and anyone interested in building resilient organizations that endure over time.
In summary, Built to Last provides a research-backed blueprint explaining why some companies achieve visionary status and stand the test of time by balancing a strong core ideology with flexibility and ambitious innovation. It encourages leaders to focus on building organizations that last beyond individual products or charismatic leadership, cultivating cultures and goals that inspire sustained excellence.
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