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"Business Strategy: A Guide to Effective Decision-Making" by The Economist and Jeremy Kourdi is a comprehensive resource that distills the essentials of corporate strategy used in MBA programs and beyond. The book is designed to help managers and business leaders make informed, strategic decisions to build and sustain profitable, competitive organizations.
The content is divided into two parts: The first examines external and internal forces affecting business performance, including market dynamics and competitive pressures. The second focuses on practical tools and concepts for crafting and executing effective strategies, emphasizing the importance of aligning resources, forecasting, and innovation.
Kourdi highlights principles such as clear goal-setting, concentrating efforts on high-impact areas, differentiating from competitors, and involving key stakeholders in strategy planning and implementation. The book supports turning strategic vision into actionable plans through tools like the Kepner-Tregoe five-phase process, facilitating data-driven decision-making, prioritization, and continuous adaptation in a changing environment.
This guide combines theoretical insights with real-world case studies to make business strategy accessible and actionable, aiding executives in securing sustainable success in complex markets.
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