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Books Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Author), Paco Underhill (Foreword)

Name: Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Author), Paco Underhill (Foreword)
Brand: Books
Price: 1234.00 KES
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"Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom, with a foreword by Paco Underhill, is a groundbreaking exploration of the subconscious influences behind consumer behavior. The book reveals surprising truths uncovered through a three-year, $7 million neuromarketing study involving brain scans of 2,000 volunteers worldwide as they encountered various ads, logos, and products.

Key insights include:

Many buying decisions happen below conscious awareness, driven by subconscious emotional triggers rather than rational thought.

Sex does not always sell; in some cases, suggestive advertising can repel consumers.

Subliminal advertising, though banned, still influences us through subtle messages around us.

Certain "cool" brands trigger instinctual responses like mating signals.

Sensory experiences such as smell, touch, and sound can physically arouse us toward products.

Companies use rituals modeled after religious practices (e.g., drinking a Corona with a lime) to build brand loyalty.

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Key Features

The book challenges conventional marketing about why and how people buy products and highlights the complex interplay of psychology, neuroscience, and culture in shaping consumer choices. It offers marketers, entrepreneurs, and consumers an eye-opening look into the true forces driving purchasing behavior.