Books CONVERSATIONAL MARKETING: HOW TO EFFECTIVELY ENGAGE ON SOCIAL MEDIA  by Adam Loomis (Author)

"Conversational Marketing: How to Effectively Engage on Social Media" by Adam Loomis is a practical guide that teaches businesses and marketers how to shift from traditional, loud, one-way advertising to a more genuine, two-way conversational approach on social media platforms. The book emphasizes the 90/10 rule, where 90% of the interaction is listening and engaging authentically with your audience, and 10% is promotional content. Loomis guides readers on creating content that people truly care about, fostering real connections, and using conversational techniques to build trust and convert followers into loyal customers.