Books Digital Branding: How to Successfully Build and Measure a Brand Online by Daniel Rowles

Digital Branding: How to Successfully Build and Measure a Brand Online by Daniel Rowles is a practical guide that helps marketers and brand strategists take control of their brand’s online presence through planning, analyzing, optimizing, and measuring digital campaigns. It provides a comprehensive framework for building a strong digital brand by focusing on brand identity, channel selection, and metrics to quantify success. The book emphasizes that digital branding goes beyond logos or visual identity and encompasses every online experience a consumer has with a brand.

Key elements of the book include:

Understanding digital branding as the sum of all online experiences influenced by social media, search engines, mobile interactions, and more, where consumer dialogue often outweighs traditional broadcast messaging.

Developing a digital strategy that aligns with business objectives while delivering authentic value to users.

Exploring essential digital channels such as social media, search engine optimization (SEO), paid search (PPC), mobile marketing, and content marketing.

Mapping user journeys to understand how customers interact with brands across various touchpoints online.

Measurement and analytics techniques, including how to calculate ROI, use new tools like the latest Google Analytics, and apply sentiment analysis for social media.

Incorporating current trends such as generative AI and evolving social algorithms.

Case studies and practical advice drawn from big brands like the BBC, PWC, and Specsavers.