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"Don't Make Me Think! A Common Sense Approach to Web Usability" by Steve Krug is a foundational book in the field of web usability and user experience (UX) design. The book's main premise is that websites and software should be designed to allow users to accomplish their tasks as easily and intuitively as possible, without making them think unnecessarily. Krug emphasizes that users tend to "satisfice," meaning they take the first reasonable solution rather than scrutinizing every option, so design should cater to this behavior.
The book is concise and accessible, intended to be read quickly—even by busy executives—and focuses on practical usability principles rather than technical details. It highlights the importance of intuitive navigation, clear information design, and minimizing user effort. The second edition has updated content including considerations for mobile user experience. Its approachable style, use of real-life examples, and emphasis on simplicity have made it a widely used resource for UX professionals, designers, and anyone involved in creating digital products.
Krug also authored a follow-up book, "Rocket Surgery Made Easy," focusing on practical usability testing. Overall, "Don't Make Me Think" remains one of the most influential guides for creating web and app experiences that users find straightforward and user-friendly.
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