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Books Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher (Author), William L. Ury (Author), Bruce Patton

Name: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher (Author), William L. Ury (Author), Bruce Patton
Brand: Books
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"Getting to Yes: Negotiating Agreement Without Giving In" by Roger Fisher, William L. Ury, and Bruce Patton is a seminal book on negotiation that introduces the method of principled negotiation. This approach encourages negotiators to separate the people from the problem, focus on interests rather than positions, invent options for mutual gain, and insist on using objective criteria. The book promotes collaborative problem-solving to find win-win solutions rather than adversarial bargaining. It has been widely influential since its first publication in 1981, with multiple editions and millions of copies sold worldwide. The principles presented aim to help negotiators achieve agreements without giving in or resorting to hard bargaining tactics, emphasizing effective communication, fairness, and understanding underlying interests

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The book promotes collaborative problem-solving to find win-win solutions rather than adversarial bargaining. It has been widely influential since its first publication in 1981, with multiple editions and millions of copies sold worldwide. The principles presented aim to help negotiators achieve agreements without giving in or resorting to hard bargaining tactics, emphasizing effective communication, fairness, and understanding underlying interests