Books How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease by Peter Andrei (Author)

"How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease" by Peter Andrei offers a deep dive into the psychology behind persuasive communication, focusing on how top leaders, CEOs, and public figures structure their speech to influence effectively and effortlessly. Drawing on his background in debate and communication, Andrei breaks down the techniques high performers use to command attention, connect with audiences, and motivate action.

Key concepts include understanding cognitive biases and how to tailor messages that resonate with listeners' values and beliefs, structuring speeches with clear beginnings, middles, and ends, and deploying psychological triggers to enhance receptivity.