Books How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) 1st Edition by Dave Lakhani (Author)

"How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)" by Dave Lakhani is a practical guide focused on mastering sales skills under any market condition. The book breaks down the psychology and biology behind persuasion and selling, offering tools and tactics to succeed even during tough economic times or low-demand scenarios.

Key points include:

Understanding that successful selling depends heavily on the ability to persuade and influence, not just product features.

A step-by-step map of the persuasion process from start to finish.

Seventeen specific persuasion tactics designed to instantly engage and motivate buyers.

Insights on becoming an expert persuader within 30 days using practical techniques.

The difference between ethical persuasion and manipulation, focusing on truthful, honest communication.

Techniques for breaking down resistance, increasing desire, and guiding prospects toward the desired outcome.

Adaptation of persuasion skills for modern technology-heavy communication channels like websites, podcasts, and online marketing.