Books IKIGAI (Cream book paper inside)

Core Lessons

Ikigai = Purpose + Joy

Your ikigai lies at the intersection of four things:

What you love

What you are good at

What the world needs

What you can be paid for

Finding this balance gives you fulfillment and direction.

Longevity and Lifestyle

The Okinawans (in Japan), who live some of the longest, healthiest lives, follow principles rooted in ikigai.

They eat moderately (hara hachi bu – stop eating when 80% full).

They stay socially connected and active, even in old age.

Keep Moving, Don’t Retire from Life

Staying active mentally, physically, and socially keeps purpose alive.

Retirement doesn’t mean stopping—it means finding new passions.

Flow and Presence

Doing meaningful activities that absorb you (a state of flow) brings happiness.

Small daily joys—gardening, cooking, walking—are as important as big goals.

Resilience and Anti-Fragility

Life has suffering, but ikigai gives strength to overcome challenges.

Embrace change, adapt, and find meaning in difficulties.

Community Matters

Belonging to supportive groups contributes to long life and happiness.

Strong social bonds are just as important as diet or exercise.

Simplicity and Mindfulness

Focus on what really matters; declutter both your mind and lifestyle.

Mindful living—being present in small routines—cultivates peace.