Books Introduction to Business: A Primer On Basic Business Operations  by Patrice Flynn (Author)

"Introduction to Business: A Primer On Basic Business Operations" by Patrice Flynn is a concise educational resource designed to introduce students to the fundamental functional areas of business necessary for success in today's global economy. The book covers a wide range of vital business topics including entrepreneurship, small business development, legal business structures, growth strategies, global operations, finance (both equity and debt), big data, marketing, and management.

Dr. Flynn presents these concepts in a clear, accessible format that supports both business students and non-business students who want to grasp how businesses operate before entering the workforce. Each chapter can serve as a standalone unit for classroom use, aligning well with semester-long courses at community colleges, universities, and international programs. The primer emphasizes pedagogy alongside rigorous content, helping students not only understand various business areas but also identify fields of interest to plan their career paths.

Key topics include:

Understanding business types and legal frameworks

Growth and globalization strategies

Financial management and funding options

Role of big data in modern business

Marketing principles and management practices