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"Invisible Selling Machine" by Ryan Deiss is a marketing book that reveals how to automate the entire sales process using modern digital marketing tools, especially email campaigns. The book walks readers through the five essential phases of the prospect and customer lifecycle: Indoctrinate, Engage, Ascend, Segment, and Re-Engage. Each phase focuses on moving prospects seamlessly from strangers to loyal customers and ultimately to raving fans by delivering the right messages at the right time through automated systems.
Ryan Deiss emphasizes how marketing automation can make sales happen even while you sleep by invisibly nurturing leads with strategic, carefully crafted email sequences. The book is practical and aimed at startup founders, small business owners, marketers, consultants, and professionals who want to build an automated, scalable sales engine.
The approach centers on customer-centric digital communication, refining the sales funnel into an "invisible machine" that consistently converts prospects without continuous manual effort. This system enables business growth through efficient use of email marketing and automation technology, helping businesses build lasting customer relationships and maximize revenue.
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