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"Leading: Learning from My Life and My Years at Manchester United" by Sir Alex Ferguson with Sir Michael Moritz distills the legendary Manchester United manager's 38-year career into practical leadership lessons on duty, discipline, control, and team-building. Structured around 13 themes drawn from Ferguson's triumphs—including 13 Premier League titles and two Champions Leagues—it emphasizes relentless preparation, leading by example, and evolving management styles.
Ferguson stresses arriving early, observing keenly, and delegating to keep ideas fresh, as in his shift from micromanaging to empowering staff. He balances praise with firm guidance, builds morale post-failure through gestures like shoulder pats, and fosters unity via shared standards, exemplified by senior players training juniors.
"Leading: Learning from My Life and My Years at Manchester United" by Sir Alex Ferguson with Sir Michael Moritz distills the legendary Manchester United manager's 38-year career into practical leadership lessons on duty, discipline, control, and team-building. Structured around 13 themes drawn from Ferguson's triumphs—including 13 Premier League titles and two Champions Leagues—it emphasizes relentless preparation, leading by example, and evolving management styles.
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