Books Lean startup by Eric Ries (Author), zero to one Peter Thiel

"The Lean Startup" by Eric Ries presents a methodology for building and managing startups that emphasizes rapid experimentation, validated learning, and iterative product releases. The key principles include:

Entrepreneurs are everywhere, meaning startup thinking can apply to all businesses.

Entrepreneurship is a form of management tailored to conditions of extreme uncertainty.

Validated learning involves measuring real customer feedback to test hypotheses about products and markets.

Build-Measure-Learn is the core cycle: quickly build a minimum viable product (MVP), measure customer response, then learn whether to pivot or persevere.

Innovation accounting introduces new metrics to track progress beyond traditional financials, focusing on actionable data for decision-making.

The approach helps startups minimize waste, adapt to market realities, and increase chances of finding a viable business model quickly.

"Zero to One" by Peter Thiel focuses on building companies that create new, innovative value rather than competing in existing markets (going from zero to one instead of one to n). Thiel advocates:

Pursuing monopoly by creating unique products or services.

Thinking for the long term with durable competitive advantages.

Avoiding competition which erodes profits.

Building strong foundations with the right team and culture.

Leveraging technology and bold visions for the future.

While The Lean Startup skews toward continuous experimentation and responsiveness, Zero to One stresses visionary innovation and strategic positioning to achieve breakthrough success.