Books Lucky by Design: The Hidden Economics You Need to Get More of What You Want by Judd Kessler (Author)

"Lucky by Design: The Hidden Economics You Need to Get More of What You Want" by Judd Kessler reveals the hidden markets that govern everyday life and how to navigate them to increase your chances of success. These hidden markets allocate scarce resources—not based on how much money you can pay but based on rules and strategies that determine who gets what. Examples include securing restaurant reservations, winning lotteries, gaining school admissions, landing job offers, and even life-saving organ transplants.

Kessler, a Wharton economist and market designer, explains that unlike familiar markets, hidden markets require understanding and maneuvering through their invisible rules. He shares insights on how to "tip the scales" by preparing well, making smart choices, and understanding opportunity costs. The book offers practical advice for a wide range of real-life scenarios, helping readers become "lucky by design" through efficiency, equity, and ease in their interactions with these markets.