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Books Manufacturing Consent: The Political Economy of the Mass Media by Edward S. Herman (Author), Noam Chomsky (Author)

Name: Manufacturing Consent: The Political Economy of the Mass Media by Edward S. Herman (Author), Noam Chomsky (Author)
Brand: Books
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"Manufacturing Consent: The Political Economy of the Mass Media" by Edward S. Herman and Noam Chomsky is a seminal work that critiques the role of mass media in shaping public perception and opinion to serve elite interests. The authors introduce the "Propaganda Model," which explains how media operates through five filters—ownership, advertising, sourcing, flak, and anti-communism (later anti-extremism)—to systematically bias information delivery. The book demonstrates that rather than acting as independent watchdogs holding power accountable, mass media outlets often reinforce dominant political and economic agendas.

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Herman and Chomsky use extensive case studies, like the disproportionate media coverage of “worthy” versus “unworthy” victims, to reveal how narratives are shaped to align with U.S. government and corporate interests. For example, the murder of Polish priest Jerzy Popieluszko received far more attention than the deaths of American churchwomen in U.S.-backed El Salvador, illustrating the selective empathy in media coverage. Overall, the book exposes the media’s role as a manufacturing agent of public consent, limiting critical perspectives while promoting compliance with the status quo.