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"Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes" by Victoria Medvec is a practical and authoritative guide designed to help readers overcome fear and improve their negotiation skills. Drawing from decades of experience advising Fortune 500 clients, Medvec offers unique strategies and tools to negotiate confidently and effectively in both professional and everyday situations.
Key insights include:
Defining clear objectives and putting the right issues on the table using an Issue Matrix to identify priorities for both sides.
Setting ambitious goals based on analyzing the other party's Best Alternative to a Negotiated Agreement (BATNA) to create leverage.
Using Multiple Equivalent Simultaneous Offers (MESOs) to present several negotiation packages simultaneously, increasing flexibility and chances of agreement.
Overcoming common fears such as losing the deal or damaging relationships by building negotiation confidence through preparation and strategy.
Applying communication and decision-making techniques suited to virtual negotiations and hybrid work environments.
The book is valuable for executives, dealmakers, and individuals negotiating for themselves, equipping them with tools to maximize outcomes while maintaining positive relationships.
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