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"Play to Win: The Nonprofit Guide to Competitive Strategy" by David La Piana is a practical resource designed to help nonprofit leaders develop their organization's unique competitive advantages and use competitive strategies to enhance mission-driven success. The book provides a clear understanding of competition within the nonprofit sector and addresses its practical, ethical, and political implications.
It offers step-by-step tools for assessing a nonprofit's position in the marketplace, crafting competitive strategies, and balancing competition with collaboration. The book covers critical areas where nonprofits typically compete, including fundraising, recruiting staff and volunteers, attracting clients, and gaining media attention. The goal is to help nonprofits move from survival to strength by embracing ethical competition as a driver of innovation and social change.
La Piana emphasizes how nonprofits can compete effectively for limited resources without compromising core values, making the book a valuable guide for strategic planning in the sector. It was first published in 2004 and is a foundational text for nonprofit strategy development.
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