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Rejection Proof is a bestselling self-help book by Jia Jiang that chronicles his unique "100 days of rejection" experiment. Confronting his intense fear of rejection after an entrepreneurial setback, Jiang set out to intentionally seek rejection every day by making bold, unusual requests to strangers. Through this journey, he transforms his outlook on fear, discovers surprising human kindness, and extracts practical lessons for anyone seeking confidence and resilience.
Background:
After his first startup pitch was rejected, Jiang was left feeling defeated and anxious. He realized the fear of rejection posed a greater barrier than any rejection itself. Inspired by "rejection therapy," he devised his own challenge: 100 days of requesting things that were likely to get him turned down.
The Experiments:
Jiang’s daily quests ranged from asking to borrow $100 from a stranger to requesting Krispy Kreme donuts in the shape of Olympic rings (surprisingly granted!). Each attempt, successful or not, became an opportunity to learn and grow.
Going Viral:
Some encounters, like the Krispy Kreme story, went viral, showing how openness, creativity, and friendliness can turn "no"s into "yes"—and sometimes inspire others to do the same.
Lesson | Description |
---|---|
Rejection is an opinion | A "no" reflects the other person’s perspective, mood, or circumstances—not your self-worth. |
Ask “why” before goodbye | Rather than fleeing from rejection, ask the reason behind it. This can turn a rejection into a learning moment or even lead to alternative solutions. |
Persistence pays off | Persistence and approaching different people often leads to acceptance—rejection is rarely universal. |
Detachment from outcome | Focus on making the request, not the outcome. This reduces anxiety and builds resilience. |
Rejection as a number | Often, it’s a matter of probability. Keep trying, and success is eventually likely. |
Use humor and creativity | Kind, creative requests (and a sense of humor) open unexpected doors and make rejection less painful. |
Growth through exposure | Facing rejection repeatedly desensitizes its sting and builds invincibility to judgment and failure. |
Krispy Kreme Olympics: Jiang requested donuts shaped like Olympic rings and was shocked when a store employee fulfilled his odd request—a pivotal moment that shifted his perception of what’s possible if you simply ask.
Planting a Rose Bush: Upon being rejected by one person, Jiang asked for a reason and was pointed in the direction of someone who said yes—demonstrating both the value of inquiry and the subjectivity of rejection.
Daily Life Applications: Jiang found that these lessons applied far beyond entrepreneurship—he became bolder in relationships, networking, and everyday negotiations.
Reframing rejection as opinion, not fact
Collaborating instead of contending after a “no”
Switching approaches or audiences instead of giving up
Respectful and kind rejections when on the giving end
Detail | Information |
---|---|
Author | Jia Jiang |
Publisher | Harmony / Random House |
Publication Date | April 14, 2015 |
Format | Hardcover, Paperback |
Pages | Approx. 240 |
ISBN | 978-0804141383 |
Inspiring and Approachable:
The book combines humor, real-life anecdotes, and practical advice to empower readers of all backgrounds to overcome fear and develop resilience.
Actionable Takeaways:
Each chapter distills Jiang’s experiences into clear strategies anyone can use to ask for what they want—and handle rejection with confidence.
Endorsements & Reach:
The book has inspired TEDx talks, viral videos, and countless people to embark on their own “rejection therapy” journeys.
Rejection Proof is both entertaining and instructive, giving readers the courage and tools to face the word "no"—and to discover that, often, the real secret to success is daring to ask.
Rejection Proof is a bestselling self-help book by Jia Jiang that chronicles his unique "100 days of rejection" experiment. Confronting his intense fear of rejection after an entrepreneurial setback, Jiang set out to intentionally seek rejection every day by making bold, unusual requests to strangers. Through this journey, he transforms his outlook on fear, discovers surprising human kindness, and extracts practical lessons for anyone seeking confidence and resilience.
Background:
After his first startup pitch was rejected, Jiang was left feeling defeated and anxious. He realized the fear of rejection posed a greater barrier than any rejection itself. Inspired by "rejection therapy," he devised his own challenge: 100 days of requesting things that were likely to get him turned down.
The Experiments:
Jiang’s daily quests ranged from asking to borrow $100 from a stranger to requesting Krispy Kreme donuts in the shape of Olympic rings (surprisingly granted!). Each attempt, successful or not, became an opportunity to learn and grow.
Going Viral:
Some encounters, like the Krispy Kreme story, went viral, showing how openness, creativity, and friendliness can turn "no"s into "yes"—and sometimes inspire others to do the same.
Lesson | Description |
---|---|
Rejection is an opinion | A "no" reflects the other person’s perspective, mood, or circumstances—not your self-worth. |
Ask “why” before goodbye | Rather than fleeing from rejection, ask the reason behind it. This can turn a rejection into a learning moment or even lead to alternative solutions. |
Persistence pays off | Persistence and approaching different people often leads to acceptance—rejection is rarely universal. |
Detachment from outcome | Focus on making the request, not the outcome. This reduces anxiety and builds resilience. |
Rejection as a number | Often, it’s a matter of probability. Keep trying, and success is eventually likely. |
Use humor and creativity | Kind, creative requests (and a sense of humor) open unexpected doors and make rejection less painful. |
Growth through exposure | Facing rejection repeatedly desensitizes its sting and builds invincibility to judgment and failure. |
Krispy Kreme Olympics: Jiang requested donuts shaped like Olympic rings and was shocked when a store employee fulfilled his odd request—a pivotal moment that shifted his perception of what’s possible if you simply ask.
Planting a Rose Bush: Upon being rejected by one person, Jiang asked for a reason and was pointed in the direction of someone who said yes—demonstrating both the value of inquiry and the subjectivity of rejection.
Daily Life Applications: Jiang found that these lessons applied far beyond entrepreneurship—he became bolder in relationships, networking, and everyday negotiations.
Reframing rejection as opinion, not fact
Collaborating instead of contending after a “no”
Switching approaches or audiences instead of giving up
Respectful and kind rejections when on the giving end
Detail | Information |
---|---|
Author | Jia Jiang |
Publisher | Harmony / Random House |
Publication Date | April 14, 2015 |
Format | Hardcover, Paperback |
Pages | Approx. 240 |
ISBN | 978-0804141383 |
Inspiring and Approachable:
The book combines humor, real-life anecdotes, and practical advice to empower readers of all backgrounds to overcome fear and develop resilience.
Actionable Takeaways:
Each chapter distills Jiang’s experiences into clear strategies anyone can use to ask for what they want—and handle rejection with confidence.
Endorsements & Reach:
The book has inspired TEDx talks, viral videos, and countless people to embark on their own “rejection therapy” journeys.
Rejection Proof is both entertaining and instructive, giving readers the courage and tools to face the word "no"—and to discover that, often, the real secret to success is daring to ask.
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