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"Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control," authored by Dan Martell along with Matt Verlaque, Johnny Page, and Marcel Petitpas, is a comprehensive guide aimed at SaaS (Software as a Service) founders seeking predictable and sustainable growth. The book focuses on identifying and overcoming the common growth barriers called "Growth Ceilings," which are inevitable in recurring revenue business models.
The core of the book lies in a data-driven framework that teaches SaaS entrepreneurs how to master three key levers—customer acquisition, retention, and expansion—using specific, actionable strategies. These include:
How to calculate and predict the next Growth Ceiling
Approaches for scaling marketing channels effectively
The Rocket Demo Builder™ framework, a proven method that has generated over a billion dollars in software sales
Techniques to activate and turn customers into enthusiastic advocates, leveraging Word-of-Mouth marketing
Innovative pricing strategies and playbooks to maximize revenue without losing customers
The book emphasizes a systematic, scientific approach to scaling SaaS companies, making complex growth strategies accessible and actionable. It also touches on leadership development for scaling entrepreneurs, reinforcing that scaling a SaaS business involves scaling oneself and the team effectively.
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