Books Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!  by Colin C. Campbell (Author)

"Start. Scale. Exit. Repeat." by Colin C. Campbell is a practical guide for serial entrepreneurs who want to build businesses that can be scaled, sold for profit, and then repeated with new ventures. Drawing on Campbell's extensive experience co-founding and selling multiple companies, the book breaks down entrepreneurship into four distinct stages: Start, Scale, Exit, and Repeat.

In the "Start" phase, Campbell emphasizes selecting scalable ideas with clear goals and timely market fit, advocating for de-risking ideas through tests before raising significant capital. The "Scale" stage focuses on building strong systems, teams, and processes to grow the business sustainably and outpace competitors. Campbell highlights the importance of funding strategies, team dynamics, and operational excellence.

The "Exit" part covers preparing the business for sale, maximizing value, negotiating with buyers, and executing profitable deals. Finally, the "Repeat" section encourages entrepreneurs to leverage their learnings, mindset, and strategies to embark on new ventures successfully. The book integrates real-world lessons from over 30 seasoned entrepreneurs, offering actionable advice on decision-making, mindset, performance tracking, and growth.