Home Books, Movies and MusicThe 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic (Author)

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Books The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic (Author)

Name: The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic (Author)
Brand: Books
Price: 1234.00 KES
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"The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation" by Brant Pinvidic is a practical guide that teaches how to communicate ideas clearly, concisely, and persuasively within the first three minutes of any pitch or presentation. Drawing from his extensive Hollywood experience pitching over 300 TV and film projects, Pinvidic developed a structured method called the WHAC method to boil down any idea to its essential elements for maximum impact.

The WHAC method breaks down a pitch into four key components in this order:

What is it? — Clearly state what you do or offer.

How does it work? — Explain how your idea functions.

Are you sure? — Provide reasons or evidence why your idea is credible.

Can you do it? — Show that your idea is realistic and feasible to implement.

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Key Features

Pinvidic emphasizes that most decisions are made or impressions formed within three minutes or less because of short attention spans. His rule forces presenters to focus on the core message and avoid overloading audiences with unnecessary details. The book is designed for entrepreneurs, executives, and anyone needing to influence others quickly by delivering a confident, engaging, and memorable pitch.