Books The Digital Marketer's Playbook: How to Effectively Collaborate with Agencies, Freelancers, and Digital Marketing Experts First Edition by Diego Adolfo Carrasco Gubernatis

"The Digital Marketer's Playbook: How to Effectively Collaborate with Agencies, Freelancers, and Digital Marketing Experts" by Diego Adolfo Carrasco Gubernatis is a comprehensive, practical guide designed for marketing professionals and business people who already have foundational marketing knowledge but need to deepen their understanding of digital marketing and how to work efficiently with digital specialists.

Key points of the book include:

It presents digital marketing as a process structured into stages: Creation (pre-campaign preparation), Execution (real-time campaign management), and Analysis.

The book provides a clear framework and essential concepts to help readers communicate effectively with agencies, freelancers, and digital marketing experts, briefing them properly and evaluating their work.

It covers fundamental digital marketing terminology and overarching principles not tied to specific platforms or providers, making it a high-level guide rather than a deep technical manual.

Readers will gain insight into campaign setup, bid strategies, ad quality, targeting, and how to tailor digital strategies based on company size, resources, and structure.

The book also discusses the role of artificial intelligence in digital marketing, offering a nuanced perspective on its opportunities and risks.

Additional sections include an overview of social media's place in digital marketing and relevant tax and legal considerations.

It is intended for those responsible for managing or overseeing digital marketing efforts who must liaise with experts rather than executing technical tasks themselves.