Books The E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It By Michael E. Gerber by Michael E. Gerber (Author)

"The E-Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It" by Michael E. Gerber is a seminal book that dispels the myth that technical expertise alone is sufficient for business success. Gerber argues that many small business owners fail because they focus solely on the technical work they love rather than developing strong business management and entrepreneurial skills.

The book introduces the "E-Myth" or Entrepreneurial Myth, which is the mistaken belief that just understanding the technical aspects of a business means understanding how to run a business. Gerber emphasizes that business owners must balance three roles: the Technician (who does the work), the Manager (who organizes the work), and the Entrepreneur (the visionary who drives growth).

Gerber advises business owners to work on their business, not just in it, by creating standardized systems and processes that allow the business to function efficiently and scale without depending entirely on the owner. He advocates treating the business as a prototype that can be replicated and run by others, which is essential for long-term success.