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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsThe Laws of Brand Storytelling: Win and Keep Your Customers’ Hearts and Minds by Ekaterina Walter (Author), Jessica Gioglio (Author)
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Books The Laws of Brand Storytelling: Win and Keep Your Customers’ Hearts and Minds by Ekaterina Walter (Author), Jessica Gioglio (Author)
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KSh 1,301
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"The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds" by Ekaterina Walter and Jessica Gioglio teaches how to use storytelling strategically to connect emotionally with customers, differentiate your brand, and inspire brand loyalty. The authors present a comprehensive framework divided into six key categories:
- The Protagonist Laws: Know who you are as a brand
- The Strategy Laws: Understand your goals
- The Discovery Laws: Find your story
- The Story-Making Laws: Craft your story with principles like consistency, simplicity, and urgency
- The Channel Laws: Share your story through the right channels
- The Laws of Engagement: Engage authentically with your communities
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Key Features
The book emphasizes focusing on what your brand and employees aim to accomplish in the world rather than just promoting products or services. It illustrates practical techniques and real-world examples to help marketers and business leaders win and keep customers’ hearts and minds with compelling, authentic narratives. Ultimately, this approach drives not only sales but also long-term advocacy and connection.
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1 BOOK
Specifications
- SKU: BO086BM5U48PANAFAMZ
- GTIN Barcode: 09781260440195
- Weight (kg): 0.1
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Books The Laws of Brand Storytelling: Win and Keep Your Customers’ Hearts and Minds by Ekaterina Walter (Author), Jessica Gioglio (Author)
KSh 1,301
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